Flowers Foods: A Dividend Powerhouse Often Overlooked

PUBLISHED Apr 10, 2025, 10:49:33 PM        SHARE

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imgDividend Compounders with Cheese

Flowers Foods is a name that rarely gets mentioned when discussing high-performing dividend stocks. Yet, the company's all-time total return since its IPO is a staggering 40,000%! While past performance doesn't guarantee future gains, Flowers Foods has an impressive history and a business model worth exploring. So, is this "dividend compounder with cheese" still a bright investment? Let’s dive in and find out.

Business Overview: Over a Century of Bread and Innovation

Flowers Foods started as a family bakery in Thomasville, Georgia, over 100 years ago. It went public in 1968 and has since grown to become the second-largest bakery in the U.S., trailing only Bimbo Bakeries. The company has evolved through over 110 acquisitions between 1968 and 2020 and continues to expand.

How They Make Money

Flowers Foods generates revenue by baking and selling bread, snacks, and baked goods. Their products fill about 30% of the bread aisle in your average grocery store. Revenue splits into two main categories:

  • Branded Sales (64%): These carry higher margins as the company sets the pricing.
  • Private Label and Contract Manufacturing (36%): While margins here are lower, this category offers stability by running production at scale.

Key Customers

In 2024, their top 10 customers accounted for 56.7% of sales, with Walmart and Sam’s Club alone making up 22.4%. This strong partnership with major retailers underscores Flowers Foods’ significant market presence.

Economic Moat: A Breadbasket of Brands

The company boasts iconic brands like Nature’s Own, Dave’s Killer Bread, and Wonder Bread, each targeting different consumer needs:

  • Nature’s Own: The top fresh bread brand in the U.S., with an 8% compound annual growth rate (CAGR) from 2019 to 2024.
  • Dave’s Killer Bread: A powerhouse in the organic bread segment, holding a 74% market share and achieving a 12% CAGR over the same period.
  • Canyon Bakehouse: The leading gluten-free bread brand, with a remarkable 20% CAGR from 2019 to 2024.

These brands demonstrate Flowers Foods’ ability to innovate while retaining market dominance.

Key Growth Drivers

  1. Portfolio Expansion: The company is diversifying through products like snack bites and protein bars, leveraging popular brands like Dave’s Killer Bread.
  2. Strategic Acquisitions: Flowers Foods has consistently grown by acquiring complementary businesses, a strategy that remains core to its future plans.
  3. Margin Optimization: By cutting ingredient costs and improving operations, the company expects EBITDA growth of 4-6% and adjusted EPS growth of 7-9% annually.

Arguments Against Flowers Foods

While Flowers Foods has a strong history, there are some concerns:

  • Slower Revenue Growth: With projected net sales growth of 1-2% annually, revenue expansion is modest.
  • Dependence on Key Customers: Walmart accounts for a significant chunk of sales, presenting risks if this relationship changes.

Conclusion: Is Flowers Foods Worth Your Investment?

Flowers Foods has proven to be a resilient, dividend-paying company with a diverse portfolio of strong brands. While revenue growth may not be explosive, the company’s focus on margin improvement and strategic acquisitions suggests a stable outlook. For those seeking a steady, consumer-staple dividend stock, Flowers Foods could be worth a closer look.

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