5 Tips to Improve Your Brand Image

PUBLISHED May 13, 2022, 4:21:14 PM        SHARE

img
imgRyan Henry

Hey everyone, it’s Ryan Henry, Idea Guy for INSPIREsmall.biz and today we’re going to talk about 5 Tips to Improve Your Branding.

Choose Your Colors & Fonts

Document the exact shade of each color and fonts used in your logo. Remember to document both a printed and digital version of your colors.

Choose colors that create the psychological message you want your customers to feel. For example, the energy of red, the courage of orange, the creativity of yellow or the trust of blue.

Choose 2 or 3 fonts that express the personality of your brand without being difficult to read. If you’re using a scripty font, use it as your Header and pair it with something much easier to read. If you paid for premium fonts, make sure your license includes the ability to use your fonts in printed or digital formats.

Related Reading: Help! My Logo Printed the Wrong Color

Update Your Logo

Your logo is a visual statement of the brand you’ve created, so it has to look great everywhere you share it. Create two versions of your logo, one in color and the second in grayscale for black and white printing. Remember to have each version in a high-resolution format for a sharp and crisp display of your brand.

Update Your Social Media Images

Consistency is important when it comes to building trust with your customers. Make sure your social media profiles have the same profile picture and consistent cover photo. Remember that each social media network has slightly different sizes for your cover photo. If you only plan to create one cover photo, keep your content close to the center of your image so it doesn’t cut off on smaller display areas.

Refresh Your Email Templates

Email is an invaluable tool for every business because of its extreme Return on Investment. Your email template should be a perfect representation of your brand from your current logo to customizing the call-to-action buttons to match your color palette. Remember to test your template on both desktop and smartphone displays before sending emails.

Relayed Reading: The Power of Email Marketing

Update Your Business Cards

Your business card is a mini billboard for your business. Use your brand’s colors and fonts to create a business card that is easy to read and includes the contact information your prospects prefer to use. There is also a growing movement of digital business cards. Digital business cards add the benefit of clickable links that make it even easier for prospects to reach you.

For more tips on building your brand, check out our Business Building Guides: Creating Your Brand Style Guide, or book an appointment with me today here.

If you liked this article, be sure to like and join INSPIREsmall.biz for more great content on how to grow your business..



Sound investments
don't happen alone

Find your crew, build teams, compete in VS MODE, and identify investment trends in our evergrowing investment ecosystem. You aren't on an island anymore, and our community is here to help you make informed decisions in a complex world.

More Reads
Is Astra Space Inc. (ASTR) a Buy Right Now?
Image

Astra Space Inc. is a space stock that could potentially be a big player as the space industry matures. But with the market falling, is it a good stock to consider right now?

Lockheed Martin is a Great Dividend and Space Stock
Image

Lockheed Martin has a dividend yield of 2.5% as of Q2 2022. Let's discuss how LMT has kept a healthy dividend as a leader in space and military technologies.

Is Roblox Still a Buy in Q2 2022?
Image

Is Roblox (RBLX) still a buy, a hold, or a sell? Let's take a look at Q1 2022 to see what's changed for Roblox.

F45 vs CrossFit
Image

Attached is an article excepted from Pretty Brave Fitness, a group training organization for girls, on the differences between F45 and CrossFit. It focuses on which program could be best for women/girls but the information can be useful to men as well (i.e. cardio vs strength training) to determine the best option for your fitness goals.

TL;DR GameStop recent Earnings Results
Image

Now that the dust has settled, how is our favorite meme stock doing?

The Cryptocurrency You Should Hold Forever
Image

These are the coins you should keep forever and the reasons why they are innovative

Resources for Publishers
Resources for New Investors
Boosted with BossCoin
Top Investors
user_profile
Tom Hamilton
user_profile
Wise Intelligent
user_profile
Mark Robertson
user_profile
Kevin Matthews II
user_profile
Akeiva Ellis
user_profile
Brendan Dale
user_profile
Kenneth Chavis IV
user_profile
Sharita Humphrey